Amazon's "Prime Day" deals return July 11; Here's what to expect

Posted June 30, 2017

Amazon Music Unlimited: Prime members who haven't yet tried Amazon Music Unlimited can get the best deal in its short history: four months of the full catalogue on-demand service with access to 40 million songs, for just £0.99.

This year Amazon are also extending Prime Day to China, India and Mexico, so expect to see the final tally of sales bigger than ever as that includes two of the most populous countries in the world.

Originally begun three years ago to celebrate Amazon's 20th anniversary, Prime Day, which is on July 11 this year, is an annual one-day shopping event that offers Prime members special deals on purchases. It will be available in 13 countries, including the U.S., U.K., Germany, Japan and China.

For Amazon, the promotion helps lure more consumers into signing up for the Prime service, which has provided a huge payoff to the business.

Amazon Prime Day is coming up very soon, and if you want to get in on all the discounts and deals of the annual sale, you will first need to be an Amazon Prime member.

New this year, members can enjoy 30 hours of online shopping starting early at 6pm PT / 9pm ET on Monday, July 10, 2017 - with new deals as often as every five minutes.

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The retailer announced that it sold over 2.5 times more Fire TV devices compared with a year ago, and Fire TV Stick was the best seller globally of all Amazon's devices.

Similar to 2016, Amazon is planning for almost a week of sales as an appetizer for the main deals smorgasbord.

Remember that it's not only Amazon that offers sales on Amazon on Prime Day.

Black Friday, the day (now week-long) retail sale event in November has become a household phrase and national occasion since it took to the United Kingdom shores from the US back in 2010, thanks to Amazon. You can also get an instant $10 if you just stream Prime Video on your TV for the first time. The e-commerce site has already started teasing the Amazon Prime Day Sale on different social media platforms across the country. This is a big improvement over the first two events, when many buyers complained that it was hard to find the deals they actually want.

Amazon created Prime Day in 2015 out of the blue, attempting to bolster sales during the lull of summer with a manufactured event devoted to limited-time, rapid-fire deals.

This is the third time Amazon will be hosting the self-created sales holiday. Also beginning Thursday, Amazon will offer up to 40% off of a Kindle Unlimited membership - which offers access to more than a million book titles that can be read on any smart device. You can see what movies and shows you would have access to with a membership here.