Apple Spotlights Siri in Swipe at Rival Amazon's Alexa

Posted June 08, 2017

In this event, the company has officially announced a new smart speaker, Apple HomePod, at the end of the yesterday's schedule. "This elegantly designed, compact speaker totally rocks the house", said the company.

It will ship in December at a $349 suggested retail. Jan Dawson, an analyst at Jackdaw Research, says, "Apple is smart to frame the HomePod as a music-centric and audio-centric device rather than just another smart speaker or another home for Siri".

With the Alexa App, Amazon's Echo speakers allow you to communicate, google search, play music, etc. with the speaker robot.

The Siri waveform appears on top of the device when the assistant is activated, similar to the LED lights on an Amazon Echo, although the HomePod also features integrated touch controls as well.

The hardware debut, a rarity at the annual developers conference that traditionally features software and only minor hardware updates, came as analysts and investors watch for signs of the world's largest publicly traded company's next blockbuster product a decade after the introduction of the iPhone. The Siri digital assistant has been updated to understand more spoken requests focused on music, he added.

The new smart speaker features a seven-speaker array of tweeters.

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Counter-terror agencies are already facing intense scrutiny after it was revealed Butt had been known to security services. He was released without charge this Tuesday afternoon.

Since the launch of the Echo and Google Home, it has been suggested Apple's own assistant has fallen behind its rivals in the virtual assistant space. It's also spatially aware, adjusting its audio performance based on the room it's in. He reasoned that there are great speakers already out there, but they aren't "smart", and there are smart speakers, but they don't always deliver great quality. But the product seems directly inspired by existing smart speakers from Amazon and Google. HomePod is also created to work with the newly-announced AirPlay 2 multi-room audio solution, which allows the two to automatically detect and balance each other for a more "lifelike" sound.

Cook also used the 2017 Worldwide Developers Conference (WWDC) today to unveil the iOS 11, the software that will power its eagerly awaited iPhone 8 set to be released also later this year.

Users can interact with the speaker from across the room, even while loud music is playing.

This story is developing, check back for more.

Along with upgraded versions of iPad and Mac laptops, Apple unveiled an iMac Pro work station that had the computing built in behind the screen and was touted as the most powerful computer the company has ever made.

Apple also released a software kit so developers could infuse augmented reality into applications for iPhones or iPads.