The real reason Amazon invented Prime Day

Posted July 08, 2017

Amazon's annual mega sale - Prime Day - is a few days away and some big deals are already announced.

-Amazon Prime's original programming like The Man in the High Castle, Transparent and Catastrophe.

Christmas in July? If you're an Amazon aficionado, it sure feels like it.

According to new data from securities research firm Consumer Intelligence Research Partners (CIRP), Amazon Prime membership has increased 35 percent in one year, from 63 million USA members at the end of June 2016 to 85 million today.

Also important to remember: This isn't Amazon's first Prime Day.

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"Amazon Prime membership basically doubled in the USA in the past two years", CIRP Partner and Co-Founder Josh Lowitz said in a statement. According to their data, the latest figure is up 35% from 63 million past year, and membership has doubled from just over 40 million back in 2015. These deals all drop 48 hours before Prime Day and we will share them here and on social media.

Over the past three years, Amazon has effectively built its eponymous day into a new shopping holiday, one that generates impressive amounts of FOMO if you're not able to participate. Enabling 1-Click Ordering will help you instantly nab vanishing offers, though this feature isn't always available on Lightning Deals - a promotion with a limited number of discount offers. In select cities, you can even get one-hour delivery of products. As they drop, I would be happy send you a live update or notification. I will have them for you in advance.

Save on Amazon products and services: $40 off an Amazon Echo for $129.99; $16 off an Amazon Fire 7 Tablet for $33.33; $30 off Fire HD 8 Tablet for $49.99; 40 percent on a Kindle Unlimited membership and 40 percent off six months of Audible for $8.95. Ebates will also be promoting dozens of competing retailers with double cash back throughout the week. So, how does Amazon.com benefit from Prime subscriptions? In addition to telling you when the best deals go on sale so you do not miss them, they plan to post last year's Black Friday price next to it so you truly know whether it is a great deal or a dud. "While Amazon is the star on Prime Day, competitors like Walmart, eBay, and Best Buy are likely to have strong sales themselves", says Jones.

Smart home and smart connected devices: If that smart light bulb or thermostat is compatible with Alexa, you can expect to save at least 35%.